In Caribbean Tourism, Jean Holder tells the story of how, when, why and whence tourism, now the driver of most Caribbean economies, was introduced into the region and why its journey has been a turbulent one. Tourism was one of the means of diversifying out of a Caribbean sugar industry that was beset with difficulties after emancipation in the 1830s. This situation was made even more difficult by the fact that tourism is in itself a complex and invasive phenomenon which does not require a history of colonialism and racism to provoke strong reactions in a society.
Holder takes case studies from those islands where Caribbean tourism first blossomed – Barbados, Bermuda, the Bahamas, Jamaica and Cuba – to demonstrate the post-emancipation complexities and the measures taken to address them. He details the history of various regional entities and the roles they played in the development of the Caribbean tourism industry and goes on to analyse Caribbean tourism performance in the second decade of the twenty-first century against the background of the state of the world economy, the forecast for global tourism andair transportation performance and the prospects of current major and potential markets of the emerging economies of the BRIC (Brazil, Russia, India and China) and other countries.
In outlining a sustainable strategic plan for the industry, which pays special attention to the current needs in the areas of product development and the exploration of new niche markets, especially sport, culture and heritage, Holder expresses continuing confidence in the tourism sector. In spite of current challenges, the tourist industry is resilient and the Caribbean’s best hope for continued development, provided the region works together and plays to its strengths.
Foreword Preface Acknowledgements List of Abbreviations Introduction
Coming to Grips with the Complexity and Other Characteristics of Tourism
History, Race and Tourism in Bermuda, the Bahamas, Barbados, Jamaica and Cuba
Regional Integration in the Caribbean and the Birth and History of Regional Tourism Institutions
The Changing Face of Caribbean Tourism
CARIFTA: Views and Strategies Relating to Caribbean Tourism
Caribbean Tourism Expands to Europe
The Creation of the Caribbean Tourism Organization
The Role, Economic Contribution and Impact of Cruise Tourism on Caribbean Societies
Creating a Sustainable Tourism Strategic Plan for the Caribbean
Failed Attempts to Create the Regional Tourism Fund
Developing the Sports Tourism Niche Market
Developing the Culture/Heritage Tourism Niche Market
From Sugar to Tourism: The Shift to Services
The Major Factors Determining How Global Tourism Performs
The Second Decade: Whither Caribbean Tourism?
International and Caribbean Tourist Arrivals, 1970 to 2010
Key Information on Various Aspects of the Cruise Industry: Caribbean Cruise Survey, 2000
Tourism Taxes in Five Selected Caribbean Societies
Draft Inter-Governmental Agreement for the Regulation of Cruise Shipping in the Caribbean
Tourism Arrivals, 2008–2011
Excerpts from a Speech by Sir Ronald Sanders in June 2007 at the Watershed Media Centre in Bristol, England
LIAT Fares and Taxes Tables
Jean S. Holder is Chairman of LIAT Airline. He has served as Secretary General of the Caribbean Tourism Research and Development Centre and the Caribbean Tourism Organization.